ASTA to Exhibit at World Travel Market 2007

ASTA, the world?s largest association of travel professionals, will be an exhibitor at World Travel Market (WTM) 2007, Nov. 12-15 in London. Interested travel professionals attending WTM can meet with ASTA representatives (stand NA1800) to learn about the numerous benefits of international membership. ASTA is also pleased to announce that its President and CEO, Cheryl Hudak, CTC, and its Executive Vice President and COO, William Maloney, CTC, will serve as guest speakers.

?When an international travel professional joins ASTA they are instantly connected to other travel professionals around the world,? said Cheryl Hudak, CTC, ASTA president and CEO. ?In addition to outstanding networking opportunities and numerous other services, our international members have the backing of the world?s largest association of travel professionals.?

ASTA?s presence at WTM is part of an aggressive campaign designed to increase its international membership by 50 percent. As an ASTA member, international and domestic travel professionals receive the resources and support needed to become more successful at selling travel.

Travel agencies, tour operators and suppliers are eligible to join ASTA. Until Nov. 16, ASTA is offering up to 50 percent off of its United States Travel Agent Specialization Lists along with $50 off the first year's International Company Membership dues of $365 USD or Allied Company Membership dues of $499 USD. ASTA members attending WTM can stop by the ASTA stand to renew their membership, update their TravelSense profile, purchase ASTA membership lists and learn about ASTA?s International Destination Expo and THETRADESHOW.

Hudak is scheduled to speak on Tuesday, Nov. 13 from 3:30 until 4:30, in Room 8 of the North Gallery. This workshop, ?It?s All in the Family ? Cashing in on Multigenerational and Friendship Travel Packaging? explains how ?Baby Boomers? and ?Generation X?ers? are eager to spend money on vacations that will give them the chance to get reacquainted with their friends and family. Tour operators, cruise lines, hotel representatives and travel agents who want to sell this increasingly popular travel trend will benefit by attending this workshop.

Maloney will present ?Green is Gold? on Tuesday, Nov. 13 from 4:30 until 5:30, in Room 8 of the North Gallery. Maloney?s workshop will highlight the various ways in which US travel retailers are working to be greener and how selling responsible travel can benefit businesses worldwide. This informative workshop is relevant to anyone working in the travel industry.

For more information on ASTA, please visit www.ASTA.org. For further information on WTM, please visit www.wtmlondon.com.

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