Vistara partners with Abacus for Content Distribution in Asia Pacific

NEW DELHI - Vistara, India’s new full service carrier is targeting Asia Pacific’s largest travel agent community as part of a scalable Distribution Agreement signed with Abacus International.

Travel agents will soon have access to the carrier’s routes and fares, designed to appeal to both corporate and leisure travellers for a seamless service experience. By managing the booking and transaction efficiently, Abacus agents will contribute to the brand’s positioning as a high-quality, full-service carrier.

With Abacus, Vistara will gain visibility and share of bookings made by traditional and online travel agents at over 20,000 regional locations. This includes India, Vistara’s domestic market where the travel technology company enjoys a strong and growing retail presence.

Gearing up for the launch of commercial operations, Mr. Giam Ming Toh, Chief Commercial Officer, Vistara said, “We are very happy to have partnered with Abacus and are confident that through their well-entrenched multinational network, they will help us broaden our reach and brand awareness. Abacus travel agents will help ensure that Vistara’s customers enjoy an enhanced and seamless service.”

Mr. Ho Hoong Mau, VP Airline Distribution, Abacus said, “We are delighted that Vistara has chosen to partner with Abacus and look forward to assisting this differentiated brand in competing for share of the full service sector. Users of Abacus solutions manage huge corporate and leisure volumes for India, so are well placed to channel early demand for this innovative carrier. We wish Vistara every success.”

sourced:traveldailynews.asia