Etihad Airways deal provides $30m boost for Australia Tourism

Tourism Australia and Etihad Airways have deepened their commercial partnership by signing a five-year, AUS$30 million marketing deal.

Etihad Airways is now one of Tourism Australia’s most important aviation partners, playing a critical role feeding traffic to Australia’s gateways

This will promote Australia to leisure and business travellers in key overseas markets. The new ‘Memorandum of Understanding’ – signed on Monday 22 June at the Australian Tourism Exchange in Melbourne – extends an existing three-year deal worth AUS$12 million which expires this year.

Tourism Australia managing director, John O’Sullivan, said: “We’re delighted to further strengthen our relationship with Etihad Airways. This is a landmark agreement which will provide valuable support for Tourism Australia’s global campaigns and marketing activities, as well as some of the industry’s most important trade and business events.”

“Through their strong global footprint, particularly within Europe and their global partnerships, Etihad Airways is now one of Tourism Australia’s most important aviation partners, actively supporting some of our most important international campaigns and playing a critical role feeding traffic to Australia’s key international gateways,” Mr O’Sullivan added.

Etihad Airways president and chief executive officer, James Hogan, said: “Today’s announcement of a further $30M over five years to promote Australia overseas reinforces Etihad Airways’ commitment to the Australian market.

“It’s pleasing to see our continuing investment in Australian tourism attracting more and more visitors each year and delivering economic benefits to tourism operators Australia-wide.

etihad australia

“Etihad Airways and its partner airlines – notably airberlin, Alitalia, Air Serbia, Air France/KLM and Virgin Australia – offer a combined network of more than 180 cities throughout Europe and Australia, positioning us as enablers of sustainable tourism growth, and offering consumers greater choice and better connectivity.”

The primary focus of the deal will be promoting Australia to international leisure and business travellers within Europe – specifically rolling out new tourism campaigns in the United Kingdom, Germany, France and Italy.

sourced:traveldailymedia.com