EVA Air becomes first airline in Asia to adopt Amadeus Altea Revenue Management Suite

With EVA Air’s route network now covering more than 50 cities across Europe, North America, Asia and Oceania, the airline wanted a next generation, highly automated O&D revenue management system to maximise route yield and overall profitability.

Amadeus’ unique revenue management solution draws on real time data from multiple sources, including the Amadeus Altea Suite, to provide intuitive recommendations on the best pricing of airline offers. Unlike legacy revenue management systems, the Amadeus Altea Revenue Management Suite is designed to help airlines gain competitive advantage from new merchandising practices such as dynamic pricing, fare families and ancillary service sales.

Ken Chung, Junior Vice President, EVA Air, said, “Moving to Amadeus’ Altea Revenue Management Suite is a big step for us as we continue to expand our network to North America and South East Asia markets. With a more accurate picture of future demand, we can make better pricing and availability decisions that are critical to improving our profitability.” Chung continued, “Moving from segment-based revenue management to O&D revenue management is a challenging process, but the EVA and Amadeus teams are working closely to ensure the transition is as seamless as possible.”

Equipped with the latest Revenue Management innovations to manage market changes and future growth, the highly automated system frees revenue management analysts to focus on activities that create further value for the airline and empowers them with user-friendly, real-time tools.

The Amadeus O&D Business Transformation Programme is assisting EVA Air in its move from segment-based revenue management to O&D revenue management, helping EVA Air transform its revenue management organisation and work processes to help the airline get the richest benefits from the Altea Revenue Management Suite.

Hazem Hussein, Executive Vice President, Airline Commercial, Amadeus Asia Pacific, said, ”We are thrilled to work with EVA Air as our first O&D Revenue Management customer in Asia Pacific, helping them improve revenues in this highly competitive climate. EVA can now more accurately price relevant offers based on travellers’ price sensitivity and travel purpose, a big step towards creating a more traveller-centric ecosystem. In addition, the Altea Revenue Management Suite is fully integrated with the Amadeus Altea Suite, which EVA has used since 2013, and we expect them to enjoy greater automation and optimised revenues overall.”

EVA Air’s migration to the Amadeus’ Altea Revenue Management Suite is expected to be completed by the first quarter of 2016.

 sourced:traveldailynews.asia