AirAsia rolls out ASEAN fashion runway

SEPANG Aspiring fashion designers resident in ASEAN nations are in the frame to win recognition and big cash prizes following the launch of AirAsia’s Runway Ready Designer Search 2017.

Now in its third year, the competition will extend from Malaysia to include all 10 ASEAN countries.

The competition will see audition tours to the capital cities of all member countries, April to June, in search of the top two aspiring fashion designers to represent their country at a grand finale, which will take place in Kuala Lumpur, this August.

The winner of the regional designer search will walk away with prizes worth at least RM350,000 including a confirmed slot in KL Fashion Week Ready To Wear 2018, RM25,000 sponsored by FashionValet to produce a capsule collection which will be sold on FashionValet.com, 150,000 AirAsia BIG Points as well as AirAsia flights.

Renowned fashion designers from each country such as Q Design and Play from Thailand, Anthony Ramirez from the Philippines and Mel Ahyar from Indonesia will be part of the panel of judges for the auditions at each city; while founder of KL Fashion Week Ready To Wear, Andrew Tan, and co-founder of FashionValet, Vivy Yusof, will be permanent judges across all auditions.

Malaysia’s Alia Bastamam, a renowned fashion designer as well as Yang Mei Ling, editor of FEMALE Malaysia magazine will also be part of the judging panel for the Malaysian auditions.

AirAsia Berhad chief executive officer, Aireen Omar said: “ASEAN has a strong talent pool which we hope to help bring to the forefront of the fashion industry through this regional designer search. We are very proud to announce that we have expanded the AirAsia Runway Ready Designer Search to all 10 ASEAN countries.”

This designer search is open to any individual of any nationality, 30 years of age or below and residing in any of the 10 ASEAN countries.

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