AirAsia earmarks Jakarta as regional base

14 Jun 2012  828 | World Travel Fairs

AIRASIA is establishing a strategic planning centre in Jakarta, called AirAsia Asean, and restructuring its management to focus on regional growth as the budget carrier enters its second decade.

Tony Fernandes, AirAsia Group CEO, said the AirAsia Asean office in Jakarta would serve as the “nerve centre” of the company’s regional expansion.

A Jakarta base would enable the company to engage more closely with the ASEAN Secretariat headquartered in the Indonesian capital, as well as to raise the profile and branding of AirAsia Indonesia, which was scheduled for listing on the Jakarta Stock Exchange by end-2012, Fernandes explained.

“AirAsia Asean will also help us to ensure that our voice, concerns and appeals are heard much more clearly in the corridors of power within ASEAN.” 

“While others focus largely on trying to gain market share in domestic markets, we seek to expand our footprint throughout the region. After all, no single domestic market in ASEAN, not even Indonesia, can match the potential of a regional market of 600 million people and a combined East Asian market of two billion,” he added.

The group headquarters will remain in Malaysia.

Sourced: TTG Asia