Airlines investing in intelligence

21 Jun 2013  2035 | Business & Trade Fairs

 New research has revealed that airlines plan to invest in business intelligence solutions over the next three years, in an effort to boost sales and deliver better information and services to customers.

Every airline surveyed in the annual SITA/Airline Business IT Trends survey 2013 admitted to investment plans to update IT systems, enabling them to learn more about their customers and better tailor advice and options.

The research also outlined that by 2016, 97 percent of all airlines also plan to invest in mobile passenger services and personalisation - remaining airlines’ number one priority.

Research suggests that by 2016, nine out of ten airlines plan to sell tickets via mobile phones.

Currently, 53 percent of airlines provided mobile boarding passes through their own airline application, with this figure set to rise to over 80 percent in 2016.

“All airlines are investing in business intelligence to improve their operations and boost revenues,” SITA chief executive Francesco Violante said.

“By sharing data and working together, we can maximize return on investment and deliver a better passenger experience, as well as improved financial performance.”

 

Sourced: etravelblackboardasia

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