Berjaya Times Square immortalized in Guinness World Records

23 Aug 2013  2038 | World Travel News

KUALA LUMPUR - Berjaya Times Square Kuala Lumpur set a world achievement by building the world's largest capsule vending machine in celebration of the shopping mall's 10th Anniversary campaign, aptly titled The Big Ten-Rific Bash and to take shoppers through the nostalgia of the past decade.
For those who grew up in Asia, looking back, one of the most familiar items from their childhood days is the capsule vending machine. This iconic machine can be found in many neighbourhood grocery stores and all that is needed is twenty cents to retrieve a capsule with a surprise toy in it.
With this inspiration to bring the past to the present, Berjaya Times Square decided that the best way to share its sentiments with shoppers is to relive their childhood experience with them and to show its appreciation to shoppers by providing an experience they will not get in any other parts of the world.
Located at Ground Floor Central, the largest capsule vending machine was meticulously planned and crafted over 6 months and is currently the largest of its type ever built with a height of 32 feet 3 inches, weighing approximately 3,500kg, and operating in the same manner as a regular sized vending machine where a token is inserted to receive a capsule. This unique machine is a good example of creative retail innovation that is retrospective yet at the same time, modern and new.
Jack Brockbank, Official Adjudicator for GUINNESS WORLD RECORDS(TM), verified the machine in person at the mall and was equally excited to be part of this historic event as he presented the GUINNESS WORLD RECORDS(TM) Certificate for the new record title 'Largest capsule vending machine' to Koh Huey Min, Executive Director of Berjaya Times Square.
At the press conference held after that, Koh shared that "Our marketing team had worked on this project for the past six months. We knew the 'Largest capsule vending machine' had struck the right note when we saw the joy on the faces of our shoppers once the capsule was retrieved and the surprise toy was revealed."
"Berjaya Times Square has always prided itself to be at the forefront of the retail industry and constantly strives to provide the best experience for all and this record is not the first 'large' invention of the mall. Besides being the largest building ever built in a single phase, the mall is also home to the largest indoor theme park in the country and has previously built the largest lion head replica and largest blossom tree replica in Malaysia. The recently unveiled Grand Musical Stairs is also the first of its kind in Malaysia."
Koh further added, "The aforementioned achievements together with the GUINNESS WORLD RECORDS(TM) title that we have received today have undoubtedly put Berjaya Times Square in the world map and endorsed Berjaya Times Square as an international icon on par with most of the prestigious malls in the world."
From 1 June until 28 September 2013 ("Ten-rific Celebration"), Berjaya Times Square Kuala Lumpur invites shoppers to join the fun as loyal shoppers will be rewarded with more than RM500,000 worth of prizes throughout the four-month campaign all leading to the final Big Bash on the mall's actual birthday on 29 September 2013.
In this Big Ten-rific Bash, shoppers are treated to a double reward for their support towards the mall. In addition to the daily redemption, shoppers can also participate in the Perfect 10 Celebration Lucky Draw with many exciting prizes to be won.

Sourced: TravelDailyNews

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