Moulden Marketing appointed to promote business events In Korea

LONDON - The Korea MICE Bureau part of the Korea Tourism Organisation (KTO) announces that UK-based Moulden Marketing Ltd has been appointed as their UK & Scandinavia sales and marketing representation office.

KMB, as the Korean government's leading MICE agency, has for nearly 30 years worked to provide a wide range of advice and assistance to those considering holding meetings in Korea including bid support for associations and congress.

Working with Moulden Marketing, a well-established and experienced marketing company in the European business events market, their appointment is viewed as a strategic move forward. Mr C.H. Cha, Director Korea Tourism Organisation said, "Our partnership with Moulden Marketing aims to create a specialist MICE market base in the UK & Scandinavia. Their deep understanding of the industry and long established strength of relationships will greatly assist in this next stage in our development: to help provide event planners with a convenient service to assist them in delivering successful events in Korea."

Ramy Salameh, PR Manager - Korea Tourism Org: "Korea is riding the crest of the 'Knowledge economy wave' in various key industry sectors and as such is in an incredibly strong position to attract delegates who can benefit from seeing new processes in action, so this is the perfect time to use Moulden Marketing's experience to drive this sector".

Moulden Marketing will be available to provide meeting and incentive planners with a wealth of information on running their events in Korea, as well as assisting organizations to find partners in Korea to host international events. Anne Ridyard, with commercial director experience in media and associations, has been appointed the specialist business development manager for Korea. Gill Moulden, Managing Director, Moulden Marketing said "We appreciate the trust placed in us and we see marketing Korea as a tremendous opportunity. Korea is a dynamic and diverse destination with both central and regional convention bureaus. They have a developed infrastructure in the regions, as well as the capital Seoul, which offer strong credentials for hosting large scale international events

Sourced: TravelDailyNews