Google - The 2013 Traveler

The Traveler’s Mindset
Travelers seek value and comparison shop with increasing frequency. Business travelers prioritize price, convenience and prior experience.

Inspiration: A Fresh Opportunity to Reach Travelers Online
Most consider the web to be important for travel research and planning, but the web is also a
fundamental source of inspiration for new travel. Search remains key for leisure and business
travelers as they seek a variety of content and information online.

Multi-screen World: Research Across Devices
Travel planning is no longer limited to a single screen. Travelers move sequentially across devices to complete tasks, often with search being the unifying activity.

Online Video: A Traveler's Constant Companion
Travelers are watching more videos online to help make decisions - where to go, what to do, how to book. Business and leisure travelers create and share online videos of their trips.

Sourced: TravelDailyNews