JW Marriott luxury brand makes its mark in Hanoi

HANOI - Marriott International marks a milestone in its expansion into Southeast Asia with the unveiling of JW Marriott Hotel Hanoi. The property is the JW Marriott brand's third to open in Asia within the past two months (others in Bengaluru and New Delhi), reflective of a significant investment in the region by the rapidly growing luxury hotel brand.

"Hanoi has earned itself a coveted spot as a must-visit destination for travelers and we are thrilled to join the city in this exciting time," said Mitzi Gaskins, Vice President & Global Brand Manager for JW Marriott Hotels & Resorts. "Of the 30+ hotels in our current pipeline, 50 percent are in Asia, which speaks to our commitment to investing in dynamic markets like Vietnam."

The 450-room, 75,000 square meter (800,000 square foot) JW Marriott Hotel Hanoi is a 'reverse skyscraper' designed by acclaimed architecture practice Carlos Zapata Studio. The impressive structure was inspired by the country's magnificent coastline and evokes characteristics of a dragon - a modern interpretation of a symbol from Vietnam's past.

Located in Hanoi's new central business district and adjacent to the National Convention Center, the JW Marriott Hotel Hanoi is poised to become a key player for leisure and business within the city's growing and dynamic hotel industry.

"It gives us great pleasure to introduce the JW Marriott luxury brand to Vietnam," said Bob Fabiano, General Manager of JW Marriott Hanoi. "Vietnam is a hugely appealing market, and we see great growth potential here. It is an honor to lead the first JW Marriott hotel in Vietnam and I am looking forward to providing the best in five star services to our domestic and international guests."

JW Marriott Hanoi is set to impress with a wide array of culinary and nightlife experiences. A total of six restaurant and bar outlets will cater to travelers with a passion for exceptional food, wine and crafted cocktails. Dining venues include the French Grill, a French inspired outlet serving fresh seafood and prime cuts of steaks along with a variety of premium wines and spirits; and a Chinese restaurant specializing in Cantonese fare (open in January 2014). Guests are also invited to sample fare from across the globe throughout the day at JW Cafe. Meanwhile, Antidote Bar is set to become one of the most sought after nightspots in the city.

With over 3,600 sqm (38,750 sq ft) of flexible meeting space built for large corporate and association events, JW Marriott Hanoi is well placed to cater to the flourishing market for MICE (Meetings, Incentives, Conferences and Exhibitions) in Vietnam. The hotel has a total of 17 meeting rooms including two Ballrooms of 1,000 sqm (10,763 sq ft) and 480 sqm (5,166 sq ft) with extensive public foyers. All meeting facilities are conveniently located on the ground floor with a dedicated entrance and parking.

Bob Fabiano expressed his hope that the new hotel would set a new standard for hospitality in Hanoi and Vietnam as a whole. "Our goal is to offer consumers the world-class luxury choice of accommodation in Hanoi. In doing so, we want to be part of a growing contingent of hotel options helping to leverage hospitality standards in the city."

Marriott International has more than 3,700 properties in 74 countries and territories worldwide. The company expects to more than double in size in Asia - from 144 open hotels today to more than 330 by 2017 - with room growth from 47,318 to 96,684 and doubling its total number of associates to more than 80,000.

JW Marriott Hanoi is an iconic landmark developed by Bitexco Group following the success of Bitexco Financial Tower skyscraper in Ho Chi Minh City. Established in 1985, Bitexco engages in diverse fields including property, road and hydropower plant development, and financial investment, among others.

Sourced: TravelDailyNews