CWT invites travel managers to “Take the CWT Challenge” in 2014

SINGAPORE – Carlson Wagonlit Travel (CWT) today released a board-game themed infographic and complementary video inviting travel managers to “tick all the boxes” to discover winning strategies and new ways of maximizing their travel programs.

Crafted using answers to CWT’s annual survey, the infographic shows that the top priority for travel managers in the Asia-Pacific region is innovating to unlock savings, with 73 percent of survey respondents looking to do so.

Key challenges and opportunities highlighted in the infographic:
Finding innovative ways to generate savings such as tackling roaming fees for travelers on the road, an often overlooked opportunity for secondary savings.
Developing mobile strategy, a crucial element in maintaining an efficient and effective travel program while enhancing the traveler experience. Almost 90 percent of those surveyed said they would be interested in including mobile hotel booking in their travel program.
Further promoting the travel program by using gaming techniques to increase traveler engagement or by connecting with travelers on social media, which 50 percent of those surveyed said they would look to do in future, compared with just 10 percent currently doing so.

“This year, we received the most responses to-date to our travel management priorities survey, giving us fantastic insight into what’s coming for travel programs next year,” said David Moran, executive vice president, Global Marketing & Enterprise Strategy.

Moran continued, “It’s going to be an exciting challenge as travel managers look to marry up the consumerization of business travel, including the ever-increasing use of mobile apps, with money saving opportunities. We’re working on new products and services to help them do just that.”

More information on travel management priorities for the coming months will be available from CWT in January 2014.

Sourced: TravelDailyNews