Tourism NT Appoints New Directors To Enhance The Northern Territory Brand Globally

04 Jul 2010  802 | World Travel News

Tourism NT has announced two senior appointments to its restructured global marketing communications division.  Based in Darwin, the new positions oversee teams tasked with positively enhancing the Northern Territory?s destination image, appeal and reputation globally.

Rachel White has been appointed as Director Global PR & Media and Julie Bishop as Director Global Marketing.

?These appointments have global responsibilities and add a new strategic layer to Tourism NT?s existing marketing and PR teams.  Rachel and Julie will work to ensure that each division?s programs align with and support the strategic objectives of Tourism NT? said Rita Harding, Executive Director Marketing & Communications, Tourism NT.

Rachel has more than 15 years communication experience gained from both agency and in-house roles spanning tourism, consumer, media, consumer technology and business-to-business sectors.  

Most recently she was Associate Director of Edelman Worldwide PR?s Lifestyle team in Sydney where she led major tourism and consumer accounts.  

Prior to this Rachel spent eight years with The Travel Corporation as Group Communications Manager responsible for managing the communications strategies for iconic travel brands including Contiki Holidays, Trafalgar Tours, Insight Vacations, Creative Holidays and AAT Kings.  She has also worked in media with consumer marketing roles at Pacific Magazines spanning New Idea, That?s Life!, Girlfriend and TV Hits magazines.

A brand and destination marketing specialist, Julie has more than 20 years tourism and marketing experience. Most recently she held the position of Director Marketing for the Abu Dhabi Tourism Authority based in the UAE, where she was responsible for developing and implementing its strategic global marketing and communications plan.  

Prior to this Julie held key marketing, brand and research roles with Tourism Victoria including Group Manager Brand Victoria, Manager Brand Strategy and Services and various advertising and market research positions.  She has also worked in the private and not for profit sectors in consultancy roles for economic planning, destination development and vocational education and training.