Starwood Hotels & Resorts continues explosive growth in China with debut of Aloft Yancheng

YANCHENG - Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, Inc., announced the opening of Aloft Yancheng in Jiangsu Province of eastern China.

Owned by Yancheng Powerlong Real Estate Development Co.,Ltd, the hotel is the first international hospitality brand in this up-and-coming metropolis, and the seventh Aloft hotel in China. Designed for the next generation of traveler, the hotel features urban-inspired design, tech-forward touches and a vibrant social scene featuring live music performances as well as 299 stylish guestrooms, 380 square meters of meeting space.

“From the recent opening in Dalian to Aloft Yancheng, Aloft reflects a growing demand for design-led hotels with a lively social scene in emerging cities,” said Qian Jin, President, Greater China, Starwood Hotels & Resorts. “We are thrilled to add Yancheng, an ideal location, to our robust portfolio in China.”

Aloft Yancheng is conveniently located near the city’s main downtown area, its brand new business district, and major transportation hubs. The hotel is close to many noteworthy travel destinations, including Dazong Scenic Lake, the Nine-Dragon Scenic Region, various coastal plains and two nature reserves.

As Jiangsu Province’s second largest city by population, Yancheng serves as a major regional business hub. The city is home to the Yancheng Economic and Technological Development Zone and the Chengnan New District, among other innovative business initiatives. Designated by the provincial government as a key recipient for foreign direct investment in the Jiangsu Coastal Area and a recently added member of the Yangtze Delta Economic Zone, the city’s role in Chinese economic progress and development continues to grow in importance.

“As the first internationally branded hotel in the city, the opening marks a major milestone for both Aloft and the city of Yancheng,” said Richard Guo, Hotel Manager of Aloft Yancheng. “Our central location, urban design and buzzing social atmosphere will energize the hospitality and entertainment scene of Yancheng, attracting both savvy travelers and residents alike.”

The stylish guestrooms at Aloft Yancheng feature loft-inspired spaces: high ceilings with oversized windows, signature ultra-comfortable beds, spacious spa-inspired showers with amenities by Bliss(R) Spa products. Each room also combines high-tech office and entertainment equipment with complimentary wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” LED TV.

Other amenities include 350 square meters of event space equipped with high speed internet access and state-of-the-art AV equipment. The Aloft brand also provides a number of spaces for guests to mix and mingle, work on laptops, or simply relax. Plus Re:fuel(SM) by Aloft the 24/7 pantry for self-service light meals and snacks with healthy options; Nook, the hotel’s signature restaurant that serves international delights as well as famous local dishes; the well-equipped Re:charge(SM) fitness center; and Splash(SM), the indoor swimming pool.

In addition, the hotel’s signature W XYZ(SM) bar offers a perfect place for guests to enjoy a refreshing cocktail, unwind with on-site recreational amenities such as billiards or table tennis, or catch up-and-coming music acts that are part of Aloft’s signature “Live at Aloft Hotels” events that happen around the world. Plus, as part of the Aloft brand’s recent partnership with MTV Asia, Aloft travelers will be able to check out some of the latest happenings on its new online platform, that will promote artists performing at Aloft hotels across China, India, Malaysia and Thailand.

Sourced: TravelDailyNews