Hilton HHonors unveils China House in Sochi

12 Feb 2014  2035 | World Travel News

SHANGHAI - Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands and official hotel sponsor of the Chinese Olympic Committee, opened the doors to China House in Sochi. Following Hilton HHonors' first sponsorship of China House during the London 2012 Summer Olympic Games, the facility will again serve as a welcome center for the Chinese Olympic Committee delegation, family and friends of the Chinese Olympians throughout the Sochi 2014 Olympic Winter Games.

"We are proud to support the Chinese Olympic Committee and Team China athletes as they compete to realize their Olympic dreams," said Bruce McKenzie, senior vice president, operations, Greater China and Mongolia, Hilton Worldwide. "This partnership underscores our commitment to the Chinese community and embodies our dedication to promoting the Olympic spirit at home and abroad."

China House will be open in the Pod Lustroy Hall of the Grand Hotel Zhemchuzhina complex in downtown Sochi through February 21. To provide on-site catering service to the Chinese delegation and extend Chinese hospitality to international visitors, a culinary team from the Hilton Beijing Wangfujing hotel will be stationed at the facility, marking the first time China House is serving Chinese food during an Olympic Games overseas. Ten team members from the hotel have been hand selected for this honor for their experience in creating the perfect dining experience, a talent which has earned the hotel's dining facilities multiple "Best Restaurant" awards since the property first opened in 2008.

"We're grateful for our partner Hilton HHonors and its continued support of China's Olympic dream," said Li Hua, Director of Marketing Department, Chinese Olympic Committee. "China has sent 66 athletes to Sochi this year to compete in 49 events and we know that thanks to the world-class service of Hilton HHonors, Team China will be enabled to perform at its best."

Hilton Worldwide announced Hilton HHonors as the official sponsor of the Chinese Olympic Committee through 2019 on July 27, 2011. As sponsor, the company provides discounted hotel accommodations for athletes and their families, more than 1,000 Hilton HHonors Gold Elite membership upgrades to Chinese Olympic Committee members and athletes, and financial contributions to athlete training sites. This partnership marks the first time a multinational hotel company has supported the organization and distinguishes Hilton Worldwide as one of two multinational sponsors for Team China.

Sourced: TravelDailyNews

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