Mongolia: The Official Partner Country of ITB Berlin 2015

BERLIN- In 2015 the focus will be on Mongolia, the Partner Country of ITB Berlin. On Wednesday, 5 March 2014 at ITB Berlin, Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia, and Dr. Christian Goke, Chief Executive Officer of Messe Berlin GmbH, officially signed an agreement between the world’s largest travel trade show and Mongolia, the Partner Country of the event.

“In its role as the Partner Country of ITB Berlin 2015 Mongolia will be sending out a clear signal as an emergent tourism destination. We are confident that Mongolia with its wealth of cultural and natural attractions and its eventful history will successfully present itself to the international market and that it will attract keen interest from both trade visitors and the general public“, said Dr. Christian Goke, CEO, Messe Berlin.

Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia,: “In 2011 Mongolia was already the Convention and Culture Partner of ITB Berlin and as the Partner Country of ITB Berlin 2015 we aim to build on that success and promote public awareness of Mongolia as a travel destination. Germany is an important market for us. Mongolia has maintained diplomatic relations with Germany for the past 40 years. Furthermore, we regard tourism as a long-term opportunity that diversifies our economy. Mongolian companies are also very keen to actively cooperate with the international tourism industry.”

ITB Berlin remains the world’s largest travel show: commenting on the results of the 2014 edition, ITB management indicated on Sunday that 10,147 exhibitors from 189 countries – more than two-thirds of whom came from abroad – were represented in 26 halls which were booked to capacity from March 5 to 9. Overall, some 114,000 trade visitors (2013: 109,616) travelled to Berlin. This year there was a slight increase again in buyers from the USA and the Middle East.

The ITB Berlin Convention registered record levels of attendance. A total of 22,000 took part in around 200 lectures, discussions and workshops, over 5 percent more than in 2013.

Sourced: TravelDailyNews