Yee’s latest baby due September

14 Jun 2014  2034 | World Travel News

A new business and travel publication focusing on the Mekong Region is due to roll off the press, 9 September.
Greater Mekong Media (HK) Ltd founder, Jaffee Yee, announced the birth of a new Chinese and English bilingual publication, 12 June, a day after attending the Mekong Tourism Forum where he was promoting his latest publication.
Veteran publisher Yee and partners in Hong Kong claim the Mekong Business & Travel magazine will be the Greater Mekong Sub-region’s (GMS) only definitive bilingual English/Chinese business and travel journal.
It will promote business investment and tourism related industries in the GMS.
Yee said the contents will focus on trade and economy, business opportunities, corporate and people profiles, CSR, cultural heritage and the environment, MICE, property, destinations guide, business and leisure travels, lifestyle, hotels, spas, shopping and golf.
The print publication will be distributed to affluent business and leisure travellers to the GMS especially from Greater China (mainland China, Hong Kong, Macau, and Taiwan).
It will also be distributed to business executives worldwide who are interested in investing in this emerging sub-region of ASEAN.
Published both in print and in a digital format it will be distributed free-of-charge to all business and travel organisations of GMS countries and also available for sale in all major cities in Southeast Asia.
The international editorial team of Mekong Business & Travel is headed by Yee, who has more than 30 years of experience in publishing and in 2013 launched the Chinese travel magazine Ni Hao, a joint venture with Thai partners based in Chiang Mai.
Greater Mekong Media (HK) Limited is incorporated in Hong Kong with liaison offices in Thailand and Cambodia. The core business activities will be publishing, marketing and communications, focusing on business investment, travel and tourism.

Sourced: ttrweekly

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