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A MasterCard Thailand Shopping Paradise campaign launches 1 July in partnership with the Tourism Authority of Thailand.
It involves 17 offline and online retailers in Thailand that provide exclusive privileges to shoppers from 1 July to 30 September.
Created to position Thailand as a key shopping destination, the MasterCard Thailand Shopping Paradise is in its eighth year offering substantial savings, voucher giveaways, reward points, and a MasterCard cardholders to win a trip to South of Thailand or Italy.
This year, the key highlight is the introduction of online retailers to capitalise on the shift to online shopping.
MasterCard’s 2014 Online Shopping Survey revealed that 62% of Thais go online to shop and over 51% shop online via their mobile phones.
Over 70% of Thais find shopping online to be easy (73.3%), a fun way to pass time when browsing online (75.2%), and convenient (76%). 55.3% of Thais find buying from local websites to be more convenient, safer (47.7%), and cheaper (41.7%).
MasterCard country manager Thailand and Myanmar, Antonio Corro said: “We have collaborated with online merchants as we strive to meet the needs of Thai consumers who are leading a more digital lifestyle and demand new shopping experiences.”
Tourism Authority of Thailand, deputy governor for tourism products and business, Vilaiwan Twichasri added: “Initiatives like this are a great reason to visit Thailand and make shopping more attractive for Thais and Thai residents.”
MasterCard cardholders can catch shopping bargains at: Central Department Store; CentralWorld, and Central Embassy; King Power; SF Cinema; Thai Airways International Direct to Shop; iTrueMar; Lazada; Tarad.com; Thai Shope; Tohome; Via Vanity; WearYouWant; Zalora.

Sourced: ttrweekly