Malaysian handicrafts tap online shopping

Malaysian handicraft store Karyaneka has just launched its first online portal and mobile application, which allows customers from around the world to purchase Malaysian-made handicrafts.
It keeps up with the trend of online shopping, while promoting Malaysia as a tourist destination and increasing the country’s tourism revenue.
Karyaneka teamed up with two leading local e-commerce portals, FashionValet.com and Groupon.com to offer some of its products to consumers through these online portals.
The full catalogue of its products, which includes pewter, woodcarving, silver brassware and Malaysian fabrics like songket and batik, can be found in its existing digital portfolio, which comprises of its websites www.karyaneka.my and www.karyanekastore.my.
This initiative was made possible through its partnership with Tukul Cipta Industri Sdn Bhd (TCI), which has helped expand Karyaneka’s consumer accessibility via various offline marketing initiatives.
TCI will also introduce Karyaneka through various platforms such as online sales, vending machines at strategic tourist spots and kiosks, online and offline catalogue-based sales as well as boutiques in major cities around the world.
Currently, the catalogues are available at all hotel rooms in the Klang Valley to enable tourists to order and shop from the convenience of their hotel rooms.
A Karyaneka mobile app also features the ‘Celebrity Star Pick’ section where Malaysian personalities and celebrities select and recommend certain Karyaneka products. This feature is expected to boost sales and promote Karyaneka’s products among the domestic market.
The initiative aims to bring Malaysia’s heritage to greater heights internationally, even to London, Paris and New York City via the Karyaneka International boutique cafés, which will create a positive impact on Malaysia’s arts and crafts industry.
Since 1982, Karyaneka has represented the best of Malaysian handicraft products from Malaysian craftsman and artisans. Karyaneka has been mandated to develop and expand the handicrafts industry through the expansion of local and global marketing and sales channels.

Sourced: ttrweekly