MAP: TAT launches domestic campaigns

10 Jul 2014  2037 | World Travel News

Tourism Authority of Thailand introduced three key campaigns to boost domestic tourism in 2015 during its Marketing Action Plan presented to the private sector Monday.
The three campaigns are: Must Visit Cities; Dream Destinations 2015; and Travel on Weekdays.
TAT deputy director of the domestic tourism market, Anuphab Teerarat, believes the three key campaigns will help the country’s domestic tourism reach a 2015 target of 148 million trips (+9.5%) and generate THB800 million in revenue (+14.0%).
“It is a big challenge for us to reach the target… we have to encourage Thais to take 2.3 to 2.4 trips per person and spend around Bt5,000 per person, per day.”
For the Must Visit Cities campaign, TAT has selected 10 provinces from five regions to present them as alternative chioce for travellers next year.
Ten must-see destinations
North:
Lampang to promote culture and lifestyle;
Petchabun to promote nature, beautiful views and reasonably cool weather all year round including flower blossom season.
Northeast:
Buri Ram to promote historical attractions and the province’s modern sport arena — Buri Ram FC’s Thunder Castle Stadium. Also, adventure at Play La Pleon Boutique Resort and Adventure Camp.
Loei to promote its cool-season months and visits to its hill country with famous ridges and peaks– Phu Kradueng, Phu Luang, Phu Ruea, Phu Lom Lo, Phu Pa Por including Chiang Khan.
Central plains:
Samut Songkram to present lifestyle along its rivers–Tha Kha floating market, Bang Khon Thi, and Amphawa.
Ratchaburi to present art such as pottery and sculpture products.
East:
Trat to promote popular islands such as Kham, Chang, Kood, Kradad, and Lao Ya including luxury and chic accommodation, service and facilities.
Chanthaburi to promote its fruit products.
South:
Trang to promote its well-known food, unspoilt beaches and lifestyle.
Chumporn to promote beaches along its 222 km coastline, where visitors can enjoy diving and fishing. The province has coffee plantations.
Another campaign called Dream Destinations 2015 aims to promote flower destinations that travellers can travel to year round.
Flower festivals on TAT’s Dream Destinations 2015 schedule
The third key campaign focuses on Travel on Weekdays which will encourage Thais to travel when prices and air fares are lower and avoid the peak weekends and public holidays.
TAT will discuss a ‘how to’ plan to achieve the goal with related sectors particularly hotels, tour operators and airlines.
“We need to offer discounts on accommodation, tours and fares to encourage Thais to travel on weekdays,” the deputy governor said.
Thai AirAsia already features lower fares mid-week on most of its routes to improve traffic.
“If private tourism operators can understand this, they can do marketing promotions in the same direction with us so we can make a bigger impact. For example, hoteliers can offer special rates on weekdays to help boost current room occupancy rom 20% and 30% on weekdays.”
The campaign aims to tap family, business owners, seniors, retirees, vacationers and health travellers who can travel weekdays.

Sourced: ttrweekly

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