PATA award for Malaysia’s video

28 Jul 2014  2053 | World Travel News

Tourism Malaysia’s award winning video ‘Malaysia Truly Asia – The Essence of Asia’ gained another recognition this time from the 2014 PATA Gold Awards for best ‘Promotional Travel Video’ under the marketing media category.
It is the fourth award bagged by Tourism Malaysia since the video was made public, last January, as part of efforts to promote Visit Malaysia Year.
“I am proud that this Malaysia Truly Asia video to promote Malaysia as a world-class destination has recorded so many impressive results. It’s great that Malaysia is now not only acknowledged by travellers but also by the global travel industry,” director general of Tourism Malaysia Dato’ Mirza Mohammad Taiyab said.
Featuring the soothing voice of popular Malaysian songstress Yuna, the soundtrack in the music video is a romantic and inspiring version of the popular “Malaysia Truly Asia” and it showcases Malaysia’s beautiful rainforest, islands, beaches and other attractions such as food and culture. It is a joint effort made by Tourism Malaysia and its advertising agency M&C Saatchi.
Deputy general director of Tourism Malaysia, Dato’ Haji Azizan Noordin, who is also chairman of the PATA Malaysia Chapter added: “It’s a great honour for Tourism Malaysia and all Malaysians to have won this award. It shows that the Malaysia Truly Asia branding, portraying the true essence of Malaysia, is still relevant today and we will continue to use it for years to come.”
The success of the video ‘Malaysia Truly Asia – The Essence of Asia’ this year also includes the bronze medal in the Music Video Category at the 35th Annual Telly Awards; the Ecotourism and Responsible Travel Award at the 3rd Deauville Green Awards International Film Festival; and the 1st prize in the “Country” category at the 13th International Tourism Film and Media Competition “The Golden City Gate” 2014 Awards.
The awards lunch and presentation will take place at Diamond Island City Hall in Phnom Penh, Cambodia on 19 September during the PATA Travel Mart.

Sourced: ttrweekly

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