PURE Life Experiences and Tourism New Zealand continue their relationship for the PURE Awards 2014

Following a successful partnership at the inaugural PURE Awards last year, PURE Life Experiences and Tourism New Zealand have confirmed that they will continue their relationship for the PURE Awards 2014.

Cited as "a celebration of high-end experiential travel's mavericks" by PURE CEO and founder Serge Dive, the PURE Awards identify those suppliers, buyers and DMCs who truly push boundaries to create life enriching travel.

Serge Dive said "We are delighted to be working with Tourism New Zealand once again; this country is one of the hottest destinations in luxury, and shares our ethos of high emotion, low impact travel. We couldn't have hoped for a more perfect partner for the PURE Awards".

Danielle Genty-Nott, Regional Manager UK & Europe for Tourism New Zealand, says "Our partnership with the PURE Awards allows us to further showcase New Zealand's own unique style of luxury: from renowned lodges to world-class food, wine and culture; all set within our spectacular and diverse natural landscapes."

The six categories include Awards for: Transformational Travel, Conservation and Sustainability, Community Engagement, Innovative and Engaging Marketing, Design and Contribution to Experiential Travel. Hundreds of entries were received, with the shortlist being announced on 15 September. The Awards will be judged by the PURE community.

sourced:tradailynews.asia