SCB gets up to monkey business

SARAWAK - Sarawak Convention Bureau (SCB) recently added two new members to the team: two (2) orang-utan puppets that were customised to resemble the actual Borneo Orang-utan for marketing and promotional purposes.

SCB Managing Director, Mike Cannon commented, “After speaking to meeting planners about developing original new ideas, and considering Orang-utan is one of Borneo’s unique selling points, we thought that this puppet duo would make a good marketing tool for conferences and social events.”

The orang-utan puppets, named Brooke and Wallace, are adorable and adventurous. Like their namesakes, each possesses different characteristics but both enjoy the adrenaline of a challenge and meeting new people; truly embodying SCB’s branding tagline of “Sarawak - Where Business & Adventure Meet”.

The puppet duo can be used not only as a tool for delegate boosting or promotional activities but also to raise awareness of Sarawak Forestry’s Orang-utan Corporate Social Responsibility (CSR) program as one of Sarawak’s best incentive ideas.

“The Heart 2 Heart with Orang-utans CSR programme is in partnership with Sarawak Forestry Corporation where delegates spend a day in the life of a ranger with a close encounter of these gentle creatures and make a difference in the lives of the Borneo Orang-utans who are the life and soul of the rainforest” he added.

Brooke named after James Brooke the White Rajah of Sarawak who was regal and a strategic thinker. Where else, Wallace named after Sir Alfred Wallace who was an intrepid explorer and brilliant naturalist.

sourced:traveldailynews.asia