GIBTM gets christened IBTM Arabia

The former GIBTM show was recently christened IBTM Arabia with a new location. The event will now be held at the St Regis Hotel Saadiyat Island Resort from 10-12 February 2015.

The key features of IBTM Arabia 2015 includes an exclusive, closed door event format based on mutually matched business appointments, more touch points for exhibitors and buyers. In addition to an all-inclusive pricing structure, the new event will also accommodate a one-to-one ratio of hosted buyers and exhibitors.

“The new concept is a result of feedback to us from key industry stakeholders including those from private and public sectors, as well as other professional MICE organisations,” said Lois Wilcox, exhibition manager, IBTM Arabia.

IBTM Arabia will feature up to 200 exhibitors, who will be able to meet with same number of planners representing the regional and global MICE industry – 50% regional and 50% international, from Asia Pacific, Europe, North America and South America.

The name change also provides synergy with the other shows within the IBTM Global Events portfolio. “The unique concept for the Middle East’s leading MICE event is now similar to IBTM America, IBTM India and IBTM Africa, although the latter two are table top events, the content and concept is virtually the same. One of the integral changes is that we have now effectively levelled the playing field,” said Wilcox.

sourced:traveldailymedia.com