Local support strengthens Daegu convention infrastructure

01 Oct 2014  2038 | World Travel News

DAEGU, Republic of Korea - The Daegu Convention and Visitors Bureau has joined forces with citizens and businesses to improve and expand the city’s capabilities for large-scale international events. Thanks to this strong foundation of local support, Daegu’s MICE industry has experienced steady growth. From empowering MICE-related business through marketing assistance and inter-industry networking initiatives to fostering a community of passionate city ambassadors through training programs on international hospitality, DCVB has placed local cooperation at the heart of its strategy for success. DCVB has made strides in the business of building relationships. Its outreach efforts have opened opportunities for Daegu citizens and businesses alike while paving the way for the future of the city’s MICE industry. Collaboration between Daegu’s public and private sectors has generated exciting new opportunities for convention-related businesses while bolstering the city’s success as an international host. The Daegu MICE Alliance is a marketing cooperative comprised of local businesses and government agencies. The task force is 43 members strong, including DCVB, convention centers, accommodation facilities, professional convention organizers, tour agencies and other MICE-related businesses in Daegu. Although MICE Alliance members come from a variety of backgrounds, they share a common goal: to make Daegu an attractive destination for foreign visitors and international events. Yuri Lee is the managing editor of the Daegu Compass, a publication geared toward foreigners living in Daegu, and a member of the MICE Alliance. She said DCVB gives members a voice to affect positive change. “DCVB understands our goals and works as a liaison between MICE Alliance members and the city government to ensure that policy is conducive to MICE-related industry growth,” she said. DCVB also helps MICE Alliance members reach their market potential by offering a variety of educational programs on developing capacity, presentation, planning and marketing. Alliance members can also benefit from far-reaching marketing campaigns through its participation in MICE-related events. DCVB provides budgetary funding for members to attend international conventions. This support made it possible for Jong-hwan Lee of Well Made, a PR material and proposal design company, to attend the 2014 IMEX in Frankfurt, Germany. “With CVB’s support, small and medium companies can attend overseas conventions so that they can learn the newest trends in the MICE industry,” Lee said. “It also helps them widen their vision with convention experience.” CEO Jeong-hyn Oh of SOURCE, a PCO and MICE marketing planning company, also attended and worked with Daegu CVB in IMEX 2014. He said reaching an international audience was a valuable experience for his company and beneficial to Daegu’s convention-related industries as a whole. “[Encouraging and supporting overseas convention attendance] educates Alliance members about the overseas market, strengthens marketing capability through joint marketing and reinforces cooperation between the Alliance and DCVB,” he said. sourced:traveldailynews.asia

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