Malaysia business events registered impressive performance for first half of 2014

KUALA LUMPUR - Malaysia business events recorded an impressive performance for the first six months of 2014. For the period from January to June 2014, Malaysia Convention & Exhibition Bureau (MyCEB) provided support for 126 business events, which accounted for 62,803 international delegates with an estimated RM 767 million in economic impact to the country. At the same time, MyCEB, together with its industry partners have secured 92 bid wins which will bring in 55,634 delegates to Malaysia with an estimated economic impact of RM 493 million.

“Malaysia’s successful mix of state-of-the art convention facilities and world class service plus value-for-money y proposition and the political stability are among the reasons for these wins,” explains Mr. Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

Events Supported
The breakdown for the 126 events supported is 56 conventions, 59 corporate meetings/incentives and 11 exhibitions. Together, these events accounted for 62,803 international delegates with an estimated RM 767 million in economic impact.

Secured Wins
From January to June 2014, MyCEB together with industry partners have secured 92 bid wins, which will bring in 55,634 delegates to Malaysia between 2014 and 2021, an increase of 20% in delegate numbers compared to same period last year (2013). The bid wins will create an estimated economic impact of RM493 million.

Many events a “First” for Malaysia
Most of these events in 2014 are endorsed as a “First” for Malaysia and Asia. Among them are:
- 61st UICH Les Clefs d’Or International Concierge Congress 2014 (first in Malaysia)
- 9th Congress of The Asian Society of Cardiovascular Imaging (ASCI) 2015.
- Meetings & Events Australia (MEA) Annual National Conference 2014.(First in Malaysia)
- Offshore Technology Conference Asia 2014 (OTC) (First in Malaysia and Asia)
- XXV FIG Congress 2014 (first in Malaysia and Asia)

Why Malaysia?
Malaysia’s strategic location is another attracting factor. Million Dollar Round Table (MDRT) Meeting Manager, Joel Egel commented “As a conference destination, the Kuala Lumpur Convention Centre been one of the best we have had in terms of food, services, meeting expectations, and quality of audiovisual. The service has far exceeded our expectations.” The organisers felt that Malaysia was expected to draw a notable turnout of attendees due to its strategic location and the convenience of language as English is highly spoken in the multicultural country.

Malaysia also has a good track record for hosting international conventions. Meetings & Events Australia, chief executive officer, Linda Gaunt has this to say:

“Choosing Malaysia to host MEA 2014 is very timely as Australia looks to strengthen its trade and economic ties with Asia. Malaysia is certainly an appropriate choice for MEA 2014 conference as it has an excellent track record for hosting international conventions. The fact that this year we are holding our annual conference in Southeast Asia has also presented some new and exciting opportunities which will benefit our members hugely.“

sourced:traveldailynews.asia