Orlando looks to target pre-family adults

Visit Orlando has announced plans to target pre-family adults in one of its biggest marketing pushes in the UK.

The tourism board is working with British Airways, Cosmos Holidays, Thomas Cook, Thomson and Virgin Holidays for the new promotion, which features Jack Osborne and offers viewers the chance to win a holiday.

The five-week campaign will start next week with television adverts on ITV, Channel 4, More4, E4 and some Sky channels as well as some online channels.

“By targeting the pre-family adult market, a more flexible segment of travellers, the new Visit Orlando advertising campaign aims to enhance the efforts of our travel trade partners to further drive off-peak bookings to Orlando,” said Danielle Courtenay, chief marketing officer for Visit Orlando.

To encourage sales the tourism board has updated its resources for the trade with specific information, sales aids and training.

sourced:traveldailymedia.com