Crowne Plaza unveils new room

SINGAPORE Crowne Plaza Hotels & Resorts, part of the InterContinental Hotels Group, unveiled its next generation guest room on the eve of this year’s ITB Asia.
Guest room designs, particularly the placement of the bed, have remained virtually unchanged for the last 60 years, since standardised room dimensions were introduced by Kemmons Wilson, founder of the Holiday Inn brand.
The new Crowne Plaza Hotels & Resorts room, designed for business travellers, introduces an angled bed, reducing noise levels and supporting a great night’s sleep.
Inside6The design caters to business travellers looking for a peaceful environment that allows them to relax but also work efficiently.
Future Agenda and Pearson Lloyd, specialising in areas such as the future of workspace has worked on the designs for two years.
IHG chief commercial officer, Keith Barr said:“At IHG we have a deep understanding of our guests and meet their differing needs through our family of brands. At the heart of Crowne Plaza Hotels & Resorts brand is a commitment to helping the modern business traveller meet the challenges and hectic pace of today’s 24/7, ‘always on’, environment.
Like the ‘working triangle’ of a chef’s kitchen, the new Crowne Plaza room allows guests to move freely between three key areas – a cocooned bed, a flexible ‘nook’ and a streamlined workspace.
Protype guest room #627The room’s new layout also ensures that there is space to pace – and think. The key benefits are:
Angled bed has a padded, curved headboard which, along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps aids sleep. In comparison to a typical hotel room, consumer testing revealed a 30% improvement in noise reduction.
Connectivity — the innovative ‘nook’ area offers a multi-purpose space to hold informal meetings, doubling as an area to socialise and relax away from the traditional workspace.
Space — the dedicated, multi-purpose workspace offers a clutter free surface with accessible outlets and adjustable lighting — creating a productive environment for work.
The new room will make its debut in the Americas in 2015 at the Crowne Plaza Atlanta Midtown. However, as the Crowne Plaza brand expands there is an opportunity for a global rollout in the near future.
Crowne Plaza Hotels & Resorts is part of IHG’s family of nine brands and is one of the fastest growing hotel brands, at 400 hotels in more than 65 countries worldwide.

sourced:ttrweekly.com