Vietnam outlines marketing plan

HANOI Vietnam’s Ministry of Culture, Sports and Tourism, earlier this week, approved a tourism marketing strategy to 2020.
According to local media reports, the marketing strategy was drawn up by the Vietnam National Administration of Tourism.
The strategy specifies priorities for the country’s tourism, including development of diverse products such as cultural heritage, beaches, sea and islands, and ecotourism.
Inside5The strategy focuses on both international and domestic markets.
The top priority markets are Japan, South Korea, China, Taiwan, Russia, Southeast Asia, Australia and New Zealand. The ministry said India and the Middle East were promising markets that need to be developed.
Marketing activities will be maintained in western and eastern Europe, and North America.
Marketing tools will include e-marketing, public relations, FAM trips, press trips, tourism fairs and conferences, advertising, communications administration, tourism ambassadors and representatives.
The plan from 2015 to 2020 will link closely with the National Action Programme on Tourism.
To carry out the strategy, the ministry has assigned the Vietnam National Administration of Tourism to work with the Vietnam Tourism Association and departments under the ministry, as well as provincial departments of culture, sports, and tourism.

sourced:ttrweekly.com