MGTO receives "U Travel Awards 2014" in Hong Kong

Macau Government Tourist Office (MGTO) receives the "U Travel Awards 2014" – "My Favorite Promotional Strategies - Tourism Board". MGTO Representative in Hong Kong attended the Award Presentation Ceremony on 22 October.

In recent years, MGTO is committed to launch diverse promotional strategies and innovative ideas to promote Macau to the public, including the "Macau – Forever New Experience Campaign" rolled out in Hong Kong earlier this year and now awarded by U Magazine. The campaign aims to promote a new image of Macau under "Authentic Macau", "New Macau" and "Green Macau". In order to attract the target consumers, the Office invited Hong Kong celebrities BabyJohn Choi and Cherry Ngan to star in a Macau travelogue for the campaign kick-off. Social media opinion leaders and experienced travelers were also invited to explore the new attractions in Macau.

"U Travel Awards" was first organized by U Magazine – a popular Chinese travel, food and lifestyle magazine in Hong Kong – in 2013, which aims to honor outstanding services and products of the travel industry in Hong Kong. This year, more than 100,000 members of the public voted for a total of 48 travel awards covering different sectors in the tourism industry including airlines, travel agencies, cruises, hotels, tourism bureaus, tourism provinces in China, tourism products and services.

sourced:traveldailynews.asia