Accor devises five-year digital plan

French hotel chain Accor has announced a new five-year digital strategy while also acquiring app start-up firm Wipolo.

Around EUR225 million will be invested into eight new programmes to incorporate technology into the entire customer journey.

These include the development of one central app, personalised follow-up services, easier booking and check-in options and digital booking choices for businesses.

These will focus on two pillars of IT infrastructure and data management and will be based around the TARS booking system, its main website and loyalty programme Le Club Accorhotels.

“Accor is transforming on a strategic, digital and managerial level. The plan addresses the full range of digital challenges and aims to make Accor the leader of a fast-changing industry,” said Accor’s chairman and CEO Sébastien Bazin.

Vivek Badrinath, deputy CEO in charge of marketing, digital solutions, distribution, and information systems, added: “We have decided to act on all of the levers that make up the Accor experience. All our stakeholders – customers, employees and partners – will benefit from this wide-reaching digital transformation, which is built around migration to mobile devices, a more personalised service and a seamless customer journey.”

sourced:traveldailymedia.com