Accor reaches Asian milestone with new Pullman

Accor has reached the milestone of 600 hotels in Asia Pacific, with the signing of a new Pullman in Hong Kong.

The company has penned a management contract for the existing Park Lane hotel in Causeway Bay, which it now plans to bring into its upscale Pullman portfolio. And the addition is doubly significant, as it marks the Pullman brand’s 50th hotel in Asia Pacific.

“The addition of the Park Lane Hong Kong to the Pullman brand is a huge milestone for Accor because it brings us a strategic hotel in the centre of one of the world’s most important business and tourism hubs,” said Michael Issenberg, chairman & CEO of Accor Asia Pacific.

“The fact that it becomes our 600th hotel in the region is further cause for celebration because it is testament to Accor’s strong growth in the region and our investment in Pullman as a brand of the future.”

The Park Lane will be relaunched as a Pullman on 1 January 2015, following a renovation. The hotel offers 826 rooms and suites, three restaurants and bars, 14 meeting rooms, a wellness centre with gym, sauna and steam room, and a rooftop garden terrace.

“We are very excited to join the Accor family and the Pullman brand and believe this will open The Park Lane hotel to greater distribution channels and more guests from across the globe,” said Luc Bollen, regional director at Park Lane Hotels International.

“Pullman is the perfect brand for The Park Lane because it appeals to today’s cosmopolitan and connected traveller looking for upscale services and excellent business and meeting facilities. Our owners, Victoria Park Hotels Ltd are spending HK$200 million (US$26m) in the next two years to rejuvenate the hotel and we look forward to this new journey after celebrating 40 successful years in business.”

Accor first arrived in Asia Pacific in 1982 with the launch of the Novotel Orchid Singapore. It took the company 14 years to reach 100 hotels in the region, but between 1997 and 2007 the company’s Asian portfolio tripled in size to over 300 hotels.
And in the last six years Accor has now doubled that network to 600 hotels.

sourced:traveldailymedia.com