Korean visitor number hits the newest record of 500,000 in Macau

28 Nov 2014  2036 | World Travel News

Macau Government Tourist Office (MGTO) welcomed the Lucky Tourist followed by a celebration ceremony at Macau International Airport on 26 November to celebrate Macau's unprecedented record of 500,000 Korean visitor arrivals by far this year.

MGTO Director Maria Helena de Senna Fernandes welcomed the 500,000th Korean visitor of this year at the Arrival Hall of Macau International Airport on 26 November and presented a wealth of souvenirs including two round-trip air tickets from Korea to Macau, two nights of hotel stay along with over MOP3,000 cash coupons among others. Moon Yang-Seob, his wife and their 8-month-old son from Korea visit Macau for a 4-day, 3-night as individual travelers. This is his first time to Macau as well as the first vacation of his son since he was born. He was very surprised and happy to be the Lucky Tourist and expressed that he chose to visit Macau as he likes the unique mix of the east and west culture. After the ceremony, they were transported to the hotel by MGTO-arranged vehicle, ready to embark upon his lucky journey in Macau.

The flight NX819 arrived in Macau around 10 a.m. after departing from Incheon this morning. The passengers include five media delegates on a familiarization visit to Macau organized by MGTO. Coming from five prestigious newspapers in Korea, the visiting journalists will experience a leisurely trip in Macau for four days including a stroll around town, museum visits, Chinese and Portuguese delicacies, enjoyment of various performances and so forth. They will also enjoy a new experience in the Plaza Premium Lounge just inaugurated at the Macau airport before departure.

Korea has been thriving as one of Macau's top ten tourism markets since 1999 till today. Rising to the 4th place just after the Greater China Region (Mainland China, Hong Kong and Taiwan) in 2011, Korea has become Macau's largest international tourism market. Macau welcomed over 470,000 Korean visitors in total last year whereas the sum of Korean visitor arrivals has already surpassed 460,000 within the first ten months of 2014, a remarkable year-on-year growth of 19%. Today, Korea is even the first international tourism market that marks the record-breaking 500,000 visitor arrivals in Macau, matching MGTO's earlier forecast that Korean visitor arrivals would hit a new record in the latter half of this November.

Korean visitor numbers have been spiking up in Macau in recent years. MGTO's market representative in Korea keeps adopting new marketing strategies to promote Macau as a travel destination and multi-destination tours to Macau and Hong Kong. For instance, the representative office held a large-scale promotional event after the theme "Experience Macau" at Lotte World Theme Park in Seoul this April. Besides their keen effort to join prominent travel fairs and organize varied promotional activities with artists and industry partners, the representative regularly invites Korean media and travel trade delegations to visit Macau while leveraging the effect of social media. Moreover, the representative office has invited Korean television stations to film their widely-favored game shows such as "Running Man", entertainment programs like "Friends in Macau" and "Location" as well as other TV dramas like "I Love You Like Destiny" in Macau.

In parallel with Macau's positioning as a World Centre of Tourism and Leisure, MGTO is dedicated to exploring and developing potential tourism markets especially the international ones to diversify the destination's source of visitors. The quantity of flights keeps adding between Macau and Korea as well. Air Macau, Jin Air and Air Busan currently provide a total of 24 flights per week.

sourced:traveldailynews.asia 

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