TG president calls for reforms

09 Dec 2014  2036 | World Travel News

BANGKOK  THAI Airways International president, Charamporn Jotikasthira, says the airline needs a massive reform of structures and management philosophy to survive in an intensive competitive environment.
Commenting to the media on his first day at his office, last Thursday, he said fierce competition requires a total remake of the airline’s marketing strategy and the organisation working system.
“I will execute the plan focusing on revamping the business model, work systems and strategy to drive the flag carrier forward.”
The president said: “My plans will cover a five-year term and will be presented to the board for approval.”
inside no 2 Charamporn Jotikasthira (fourth from left)He believes THAI needs a massive remake similar to the one that occurred in commercial banks in 1997 to 1998. The change will help the company to gain strength to beat competition.
“Some action plans should start as early as January so that the airline can reverse losses incurred over the last four years. My aim is to restore THAI and make it a leading airline once more.
“It will be necessary for THAI to shape up in all aspects to become competitive and to ensure sustainable growth. Besides organisational restructure, ticket sales through ticketing agencies will be the next to be reformed to increase market share for online ticket sales,” he added.
That comment will not please the country’s travel agencies that have supported the airline, although online sales makes up a very small percentage of overall business well below market leader Singapore Airlines.
The president made no reference to rampant corruption, or an on-going audit at THAI offices to weed out irregularities that allegedly caused financial losses at domestic stations. It is understood that the audit was initiated, nation-wide following the 22 May coup.

sourced:ttrweekly.com 

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