TAT announces '2015 Discover Thainess' at International Luxury Travel Market 2014

BANGKOK – The Tourism Authority of Thailand (TAT) has announced the launch of the new global marketing and promotion campaign “2015 Discover Thainess” at the 13th International Luxury Travel Market (ILTM), held during 1-4 December, 2014, at the Palais de Festivals et des Congres in Cannes, France.

TAT-Governor-at-Intl-Luxury-Travel-Market-2014 Mr. Thawatchai Arunyik, Governor of TAT, led a delegation of 19 Thai tourism companies, including 15 accommodation companies (hotels and resorts) and 4 tour operators, to meet with influential decision-making buyers whom are said to be of high credentials and could not be found at any other travel trade shows in Europe.

The ILTM has earned its reputation as being one of the world’s most lucrative trade-to-trade exhibitions for the luxury travel segment. Each year, the show brings in about 1,300 selected decision-making buyers from around the world to network and discuss businesses with sellers (tourism product and service providers), allowing a maximum of 45 appointments throughout three days of the buyer-meets-seller sessions, which take place from the second to the fourth day of the show, following a welcome reception and high-level panel discussion on luxury travel trends on the first day.

This year marks Thailand’s ninth year of participation, starting from the trial presence in 2005 aimed at providing basic information on luxury Thai tourism products and services. Thereafter, TAT has been participating in the show on a yearly basis and increasing Thailand’s exhibiting space from 36 square metres in 2007 to 90 square metres during 2010-2014. The number of participating Thai tourism companies also increased from 8 companies in 2007 to 19-20 companies in the last five years.

Mr. Thawatchai said, “This year’s participation offers the opportunity for us to unveil a series of marketing plans and promotional activities under the “2015 Discover Thainess” campaign. We are emphasising on the distinctive character of “Thainess” which entails the Thai way of life, Thai culture and Thai experiences that distinguish Thailand as a unique tourist destination.”

At the ILTM 2014, TAT and 19 participating Thai tourism companies emphasised the essence of “Thainess” while promoted new luxury products and services in Thailand, including honeymoon destinations and cruise experiences.

sourced:traveldailynews.asia