Thainess in the spotlight

BANGKOK  Tourism Authority of Thailand’s Thainess campaign rolled out for the first time at the at the 13th International Luxury Travel Market (ILTM), held earlier this month, at the Palais de Festivals et des Congres in Cannes, France.
TAT governor, Thawatchai Arunyik, led a delegation of 19 tourism companies, including 15 hotels and resorts and four tour operators, to meet with decision-making buyers.
Each year, the show brings in about 1,300 travel buyers to network and discuss businesses with sellers (tourism product and service providers), representing luxury travel products.
inside no 6TAT has been participating in the show on a yearly basis for nine years and has increased exhibiting space from 36 square metres in 2007 to 90 square metres during 2010-2014. The number of participating Thai tourism companies also increased from eight companies in 2007 to 19 to 20 companies in the last five years.
The TAT govenor said: “This year’s participation offers the opportunity for us to unveil our “2015 Discover Thainess” campaign, that highlights the distinctive character of “Thainess,” …Thai way of life, Thai culture and Thai experiences that distinguish Thailand as a unique tourist destination.”

sourced:ttrweekly.com