Brand USA expands PR footprint

NEW YORK  Brand USA selected Ogilvy Public Relations, Tuesday, as its global media relations agency.
The agency said the selection followed a competitive review process although Ogilvy PR has been Brand USA’s media relations partner in the US since December 2013.
The relationship will continue to be managed by the Ogilvy Media Influence team, based in the New York office, will expand to include support globally.
“We are excited to continue working with the Ogilvy PR team and look forward to building on our partnership to drive travel to the United States,” said Brand USA chief communications officer, Anne Madison. “We have a significant goal to reach in attracting 100 million international visitors by 2021 and are pleased to partner with an agency that has proven nation branding expertise.”
shiny businessOgilvy Media Influence will be responsible for establishing a consistent message and global media relations strategy on behalf of Brand USA.
“Nation branding is an emerging core competency for the agency and we are thrilled to continue our work with Brand USA,” said Ogilvy Media Influence and managing director head of media relations, North America, Jennifer Risi.
“We look forward to working to position the brand as a global ambassador for U.S. tourism and promoting the diversity of all that the United States has to offer.”
Brand USA is the public-private partnership, established in 2010 and responsible for promoting the United States as a travel destination and communicating U.S. entry/exit policies and procedures.
For industry or partner information about Brand USA,

sourced:ttrweekly.com