Minor reflags Four Seasons

26 Dec 2014  2038 | World Travel News

BANGKOK  Minor Hotel Group is set to reflag one of its owned properties, the Four Seasons Bangkok, to its up-scale Anantara brand.
Located in prestigious Rajadamri Road in central Bangkok’s Siam district, the hotel will adopt the name Anantara Siam Bangkok Hotel & Spa effective 1 March 2015.
Minor Hotel Group announced it intends to make a significant investment in hotel improvements.
Built in 1978, the property was launched as the Peninsula Hotel prior to being sold to Regent Hotels in 1982. Four Seasons assumed management of the hotel following its acquisition of Regent Hotels in 1992.
inside no 7The property is located in central Bangkok, opposite the Royal Bangkok Sports Club, the hotel is the neighbour of St Regis also owned by the same group.
It is understood that Four Seasons signed a management contract for a new property that will open in a mix-use complex on the Thonburi side of Bangkok’s Chao Phraya River possibly opening within three years.
Facilities at the 354-key hotel include seven restaurants and bars, a spa, a gym and an outdoor swimming pool. It has a ballroom with seating for 400 (dinner, dance) and 550 theatre style.
The group named Titiya Chooto as general manager of Anantara Siam Bangkok Hotel & Spa who is currently general manager at Four Seasons Resort Chiang Mai and before that she was hotel manager at Four Seasons Hotel Bangkok.
For William Heinecke, CEO and chairman of Minor International, the rebrand of this hotel is the culmination of a life-long dream to operate a flagship property in the heart of the Thai capital. Anantara was founded by Heinecke and was launched in 2001 as part of a long-term strategy for MHG to develop its own brand. Since the brand’s launch it has grown to a portfolio of over 30 highly acclaimed properties in eight countries, with a strong future pipeline of over ten hotels and resorts.
The Regent Bangkok was owned by Rajdamri Plc, which Minor Hotel Group acquired 100% of in 2001. The hotel was then rebranded as Four Seasons Hotel Bangkok in 2003. Over the past 22 years, the property has become an integral part of the community, hosting a Cancer Care Charity Fun Run every year and most recently the 15th Annual World Gourmet Festival, both in association with the Thai Red Cross in support of local causes.
inside no 7.1Minor Hotel Group and Four Seasons will continue to work together for years to come to provide a premier luxury hotel experience in Thailand at three award-winning resorts; Four Seasons Resort Chiang Mai, Four Seasons Resort Koh Samui, and Four Seasons Resort Tented Camp Golden Triangle.
William E. Heinecke commented: “Owning this prestigious hotel in the heart of Bangkok and working with the fantastic team during its time as Four Seasons Bangkok has been an amazing journey. I am looking forward to continuing the journey in the next stage of this property’s life as Anantara Siam.”
MINT is a global company focused on three primary businesses including restaurants, hotels and lifestyle brands distribution. MINT is one of Asia’s largest restaurant companies with over 1,600 outlets operating system-wide in 21 countries under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express, The Coffee Club, Ribs and Rumps and Riverside brands. It is also a hotel owner, operator and investor with a portfolio of 120 hotels and serviced suites under the Anantara, AVANI, Oaks, Per AQUUM, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands.

sourced:ttrweekly.com 

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