Starwood Hotels & Resorts debuts the trendsetting Aloft brand in Dongguan, South China

DONGGUAN, China - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) premiered its sizzling Aloft brand in Southern China's manufacturing powerhouse of Dongguan with the opening of Aloft Dongguan Songshan Lake. Owned by Vanke Dongguan CO., Ltd, the hotel for next generation travelers in centralGuangdong province will feature 193 spacious, loft-like rooms, stylish urban design and a vibrant social scene.

"The Aloft brand is experiencing phenomenal demand in markets worldwide," said Charlie Dang, Regional Vice President of Operations for Greater China for Starwood Hotels & Resorts."As China's tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dongguan we are further expanding our ability to meet the demands of this rapidly expanding market segment with our innovative and design-led initiatives."

Aloft Dongguan is situated along the tranquil Songshan Lake and surrounded by lush mountains, just 2km away from the Songshan Lake National High-Tech Development Zone. Centrally located in the middle of Dongguan City along the Guangzhou - Shenzhen - Hong Kong economic corridor, the Songshan Lake National High-Tech Development Zone is known as an emerging international research and development hub for the eco-technology, high-end electronics and information industries, and home to multinational companies. An abundance of dining and entertainment options are available in the vicinity of Aloft Dongguan, with restaurants, cinemas, retail shops and a Creative Park with regular creative, animation and cultural exhibitions just steps away. Additionally, the hotel is conveniently located just 55km away from Shenzhen Bao'an International Airport and 20km away from Dongguan Railway Station.

Aloft Dongguan features 193 urban-inspired bright and design-forward guest rooms with the brand's signature amenities such as ultra-comfortable plush platform beds, oversized showerheads, and custom amenities by Bliss Spa. Designed with tech-forward millennials in mind, the hotel offers revolutionary SPG (Starwood Preferred Guest) Keyless - the hospitality industry's first mobile, keyless entry system allowing guests to use their smartphone as a key-alongside other hi-tech business and entertainment equipment such as fast & free WiFi and 'Plug & Play' docking stations that connects to 42" LCD TVs. Additionally, Aloft Dongguan will also introduce ArfSM - the Aloft brand's signature pet-friendly program for dogs under 40 lbs, - the first of its kind in Dongguan.

Trendy social and dining venues include the brand's signature W xyz bar - a buzzing space to mix and mingle over cocktails, billiard or table tennis, with live entertainment by up-and-coming local bands as part of the Aloft brand's signature "Live at Aloft Hotels" music programming. The Re:mix SM lounge is another vibrant venue to relax or play whileRe:fuel by AloftSM is the hotel's 24/7 grab & go venue for a quick bite whenever hunger strikes. Guests can also head to the hotel's signature all-day dining restaurant, Nook. For fitness buffs who wish to keep fit on the road, the well-equippedRe:charge SM fitness centre is open 24/7.

Aloft Dongguan Songshan Lake also offers more than 186 square meters of flexible'Tactic' outfitted with state-of-the-art audio-visual equipment.

sourced:traveldailynews.asia