UNWTO tackles city tourism

05 Jan 2015  2039 | World Travel News

MADRID, 24 December 2014: Comparative studies on city tourism data move up the World Tourism Organisation’s research agenda through a partnership with MODUL University Vienna.
UNWTO said it will develop a common framework and methodology to compare city tourism data on a global level through the university and European Cities Marketing to promote sustainable city tourism.
The project will count on essential research and tools to benchmark city performance developed by European Cities Marketing’s as well as on TourMIS, a platform for tourism associations to exchange data on overnight stays, hotel capacities and occupancy rate hosted by the MODUL University Vienna.
inside no 6UNWTO Secretary-General, Taleb Rifai, welcomed this new partnership. “City tourism has become a strategic element in urban planning and management; thanks to this agreement with ECM and MODUL University Vienna, we will be able to work on systematic data collection on city tourism all over the world,” he said.
At present, 115 cities enter their information in TourMIS on a monthly or annual basis which will be used to provide guidelines for the Global City Tourism Benchmarking.
European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals and linking the interests of 110 members from more than 100 major cities in 36 countries

sourced:ttrweekly.com 

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