Hotel group adopts STAAH

21 Jan 2015  2039 | World Travel News

HONG KONG  Swiss-Belhotel International has engaged channel management and booking engine solution, STAAH, to run its e-commerce and ensure rate parity.
Swiss-Belhotel International chairman and president, Gavin Faull, said STAAH’s platform would allow the group to manage rates and inventories across swiss-belhotel.com and online travel agents to ensure universal rate parity.
“After a long review of our existing channel manager capabilities, pricing and feature set, we decided to move swiss-belhotel.com to a new provider,” Mr Faull said.
inside no 7 Gavin M. Faull
Gavin M. Faull
STAAH has the task of placing Swiss-Belhotel rates on available on every online channel as well as integrated rate comparison tools to better monitor the competition.
The system will allow the e-commerce team to spend more time focusing on online distribution by cutting the time spent on updating rates.
He added Swiss-Belhotel International would use STAAH’s revenue management and find out which channels were driving revenue and customers. Another advantage of adopting STAAH was its significantly simpler interface compared to Swiss-Belhotel International’s previous channel manager.
The four-month migration to STAAH began at the start of December.
Since its establishment in 1987, the group has expanded throughout Asia and the Middle East. It will open 20 hotels this year as it targets managing 250 hotels and resorts by 2020.

sourced:ttrweekly.com 

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