Thai poll gives Thainess thumbs up

23 Jan 2015  2037 | World Travel News

BANGKOK  Thais believe the country’s 2015 Discover Thainess campaign is on target and could help to boost the country tourism this year, according to a recent survey by Rajabhat Suan Dusit University.
Suan Dusit Poll questioned 1,392 Thais as part of a survey to determine perceptions of the 2015 Discover Thainess campaign, 14 to 17 January, nationwide.
The results showed that 79.31% of those interviewed said the Discover Thainess 2015 campaign and its inauguration event at Lumpini Park (14 to 18 January) would boost the country tourism and economy.
The survey indicated that 74.17% thought the launch event should be held not only in the capital city, but also in other provinces to broaden the impact of the campaign.
Inside no.1In addition, 69.40% of those respondents said the event and campaign highlighted the country’s culture to both Thais and foreign travellers and 63.79% said the project would help the country to regain international tourist confidence.
The need for feedback on response and performance from the campaign was cited by 61.21% of the respondents.
63.80% said the activity would promote must-visit places and the special features of each province.
33.62% thought the event would give a temporary boost to the tourism industry. while 2.58% said the event would not boost the country’s tourism and economy.
To boost tourism, the respondents suggested there was a need for constant PR campaigns, product and service improvements and cooperative efforts among related agencies and environmental conservation to ensure sustainable growth in tourism.
In addition, the poll has found that crime, political instability and conflicts, dishonest service providers, and environmental problems would obstruct the message of Thainess. (Thainess reflects traditional values of respect for others, caring and genuine hospitality).
The campaign latches on to very simple concepts and lifestyle evident in villages throughout Thailand, but fast disappearing in urban communities, especially the capital. An educational programme should stand at the core of the campaign to underscore the meaning and distinct elements of Thainess for school children, rather than limiting it to just the commercial activities of tourism.
However, the 2015 Discover Thainess campaign offers a chance for foreigners to appreciate examples of the Thai way of life, culture and experience. “Thainess” is cited, by its promoters, as a magnet that will draw tourists to explore and enjoy new experiences in local Thai communities. In the short-term it will succeed commercially, but the real message of Thainess needs to be part of a national agenda to revive respect for others and encourage a culture of caring across all segments of society.
The campaign is expected to help Thailand attract 28 million international tourists and generate THB1.35 trillion in revenue this year a substantial improvement on 24.7 million visits in 2014.

sourced:traveldailynews.asia

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