TCEB to tap China’s exhibition visitors

07 Feb 2015  2044 | World Travel News

BANGKOK Thailand Convention and Exhibition Bureau will focus on the lucrative Chinese exhibition market.
TCEB’s Exhibitions and Events Department director, Jaruwan Suwannasat, who was heading a media briefing, Wednesday, said the bureau had identified China as a top source for exhibition visitors.
“China is a top source alongside Japan, Malaysia, Singapore and India,” Jaruwan said.
inside no 1Last year, 120,684 Chinese MICE visitors travelled to the kingdom generating an estimated THB10.536 billion in revenue. Of that, 18,908 were Chinese trade visitors who spent THB2.049 billion.
The director said: “This year marks the 40th anniversary of diplomatic relations between Thailand and PRC …the ties between the two countries have focused on strong economic and trade exchange, especially from Yunnan province.”
“The Greater Mekong Sub-region is a gateway connecting China to Southeast Asia,” she explained.
To build more exhibition business, TCEB recently signed agreements with the China’s Council for the Promotion of International Trade and its exhibition department as well as its Yunnan sub-council.
The MoUs will encourage the exchange and review of information; encourage business and trade missions and build participation in trade fairs and exhibitions.
TCEB will encourage Chinese trade visitors to join international trade fairs in Thailand. It will organise business matching, roadshows as well as workshop to introduce the exhibition market as well as targeting federations, associations, chambers of commerce and travel agents in China.
The business links will assist Thailand to reach its goal of welcoming 190,000 trade visitors and generate an estimated THB17 billion this year in revenue, the director said.

sourced:ttrweekly.com

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