GTA executives in HCMC

HO CHI MINH CITY GTA visits Ho Chi Minh City for a combined sourcing, sales and operations conference for 225 leaders from Asia Pacific, the Middle East and Africa (APMEA, this week.
GTA’s parent, Kuoni Group, announced recently it was focusing activities on services to the global travel industry and to governments a move will expand GTA’s role and investment to a B2B market.
This new strategic direction will lead to further investment to secure profitability for GTA and the travel businesses it serves.
In the last couple of years, GTA has seen growth in Vietnam accelerate by 50% a year and expects to double that business by 2017.
inside no 7The regional conference will help GTA educate travel agents and tour operators to attract more visitors.
GTA holds its annual Sourcing, Sales and Operations conference for Asia-Pacific, the Middle East and Africa (APMEA) in the Vietnam city this week, with 225 travel leaders attending.
Due to GTA’s global partnership agreement with IHG, the conference is being held at the Intercontinental Asiana Hotel.
The conference agenda explores GTA’s future strategy to help retail and wholesale, high street and online travel agents and tour operators benefit from its global distribution network.
With particular attention on markets like Asia, the Middle East and Africa where there is attractive, long-term growth potential, GTA’s new strategic direction will lead to further investment. In the last three years alone, the business has grown by 6.5% a year (CAGR) and sells 38,000 room nights online every day.
GTA vice president for hotel sourcing in APMEA, Andrew Hughes said: “GTA has been powering global travel for over four decades… Vietnam is a great example of an exciting tourism market with wide appeal to our customers.”
“In the last couple of years growth has accelerated by 50% a year and we expect to double that business by 2017.”
A significant part of the conference agenda will educate participants about the work of ECPAT International with presentations and workshops by CEFACOM, its partner in Vietnam. GTA staff worldwide voted for a long-term commitment to raise funds in support of ECPAT’s work towards the elimination of child prostitution, pornography and the trafficking of children for sexual purposes.
Sessions will raise awareness of this important work and inspire staff to raise money and offer in-kind support.

sourced:ttrweekly.com