TAT New York organises interactive Discover Thainess event for US media

13 Feb 2015  2037 | World Travel News

NEW YORK / BANGKOK – The Tourism Authority of Thailand (TAT) New York Office recently organised an innovative, interactive “Discover Thainess” luncheon at the Mandarin Oriental New York for a group of 40 top US media including important outlets; such as, Departures, Fodor’s Travel, Vanity Fair, Worth Magazine and Yahoo! Travel.

Ms. Srimala Waraphaskul, Director of the TAT New York Office said, “The event was organised to mark the global celebrations of TAT’s “2015 Discover Thainess” campaign, which aims at promoting the unique aspects of Thainess as memorable travel and cultural experiences for travellers visiting Thailand. Tourists can immerse themselves in the Thai way of life, Thai culture and Thai experiences; such as, Thai boxing, massage, cooking and food as well as all uniquely-designed handmade products and services.”

During the “Discover Thainess” luncheon, media delegates were greeted with a display of colourful Thai umbrellas and music as they received a traditional floral blessing upon entering the event space. Vibrant floral arrangements and destination imagery decorated the famed Lotus Suite of the hotel and guests were treated to an afternoon of traditional cultural performances, Thai food, and a glimpse into the world of Muay Thai fighting through a live demonstration.



Bangkok-based restaurant Somtum Der provided a live cooking demonstration of one of Thailand’s best known dishes, papaya salad or som tum. Members of the media also had the opportunity to receive relaxing hand massages to represent the experience of Thailand’s many spas that the TAT New York Office partnered for the event, including Six Senses Spa, Centara Hotels and Resorts, the Minor Hotel Group, COMO Hotels and Resorts, Anantara Phuket Layan Resort and Spa, and Phulay Bay, A Ritz-Carlton Reserve.

Ms. Srimala said, “This media luncheon event forms part of the various activities that the TAT New York Office has planned for this year to promote and to get more exposure on the “2015 Discover Thainess” campaign. Our objective is to pass on the campaign’s main message to travellers from around the world that ‘Thainess’ or the priceless cultural treasures of Thailand is what gives Thailand its charm and makes the country unique.”

Under the “Discover Thainess” campaign, TAT has listed 12 hidden gems that tourists must not miss when they are in the kingdom. All these places are renowned for their unique history, culture and lifestyle. They are Lampang, Phetchabun, Nan, Buri Ram, Loei, Samut Songkhram, Ratchaburi, Trat, Chanthaburi, Trang, Chumphon, and Nakhon Si Thammarat.



In addition, at least one large event will take place every month at various locations up and down the country to coincide with popular regional festivals. Many of these large festivals are uniquely Thai, having being celebrated by the local people for centuries, but new events celebrating Thainess have also be arranged. Highlights include the popular Muay Thai festival in March, the nationwide Songkran Festival in April, the Queen of Silk Festival in August and the nationwide Loi Krathong Festival in November.

TAT supports cooperation agreement between AOT and New Kansai International Airport
The Tourism Authority of Thailand (TAT) is lending its support to the cooperation agreement between the Airports of Thailand (AOT) and New Kansai International Airport Company Limited (NKIAC) on tourist destinations and traveller information exchange.

The agreement, initiated with the objective of facilitating Thai and Japanese tourists travelling between Thailand and Japan, will see AOT promoting tourist attractions of Japan’s Kansai region at Don Mueang, Phuket and Chiang Mai International Airports. Likewise, NKIAC, which operates Kansai and Osaka International Airports, will promote Thai attractions to Japanese travellers.

Mr. Sugree Sithivanich, Deputy Governor for Marketing Communications of TAT said, “TAT is lending support to AOT by providing relevant promotional materials of Thai tourist destinations and activities, including our 2015 Discover Thainess video presentation. We hope this cooperation will help attract the interest of Japanese travellers, who want to experience the many unique aspects of Thainess; such as, Thai boxing, dancing, cooking and the Thai way of life while holidaying in Thailand.”


Photo caption (from left): Mr. Masaaki Yamamoto, Executive Office, NKIAC, Mr. Kiyoshi Goto, Executive Officer, NKIAC, Mr. Tadashi Shimura, Managing Director and Executive Officer, NKIAC, Mr. Sugree Sithivanich, Deputy Governor for Marketing Communications of TAT, Wg. Cdr. Songsak Tongtang, General Manager of Don Mueang International Airport, Ms. Bhichittra Sarvivat, Director General of Foreign Affairs Office, AOT, Group Captain Kanputt Mungklasiri, Senior Executive Vice President (Airport and Aviation Standard), AOT.

sourced:traveldailynews.asia 

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