Trade show pushes thainess travel

02 Mar 2015  2044 | World Travel News

MUMBAI “2015 Discover Thainess” was core promotional message at the Thailand Trade Investment Tourism Road Show that ends today 27 February, 2015, in Mumbai and Delhi.
Organised by the Thai Ministry of Commerce, in collaboration with the Royal Thai Consulate-General in Mumbai, the roadshow created business opportunities for Thai and Indian entrepreneurs.
The Thai delegation was led by Minister of Tourism and Sports Kobkarn Wattanavrangkul.
The marketing messages was Creative Tourism that focuses on Thai culture and hands-on activities such as, Thai Muay, massage, cooking, and classical dance.
inside no 10As part of the “2015 Discover Thainess” campaign, TAT is recommending 12 hidden gems – emerging new provincial destinations for repeat travellers. All these places are renowned for their history, culture and lifestyle.
In addition, TAT has also allocated specific “Happiness” activity themes for each month of 2015, such as, the Muay Thai Festival in March, Songkran Festival in April, Shopping Parade in June, International Food Festival in September and Loi Krathong Festival in November.
India was one of Thailand’s fastest growing source markets that delivered 946,269 visitors in 2014 a slight drop from 2013.
However, this year, the market should bounce back to deliver 1.05 million arrivals from India. This will again make India one of six countries, that generate more than 1 million annual visitor arrivals, after China, Malaysia, Russia, Japan and Korea.
The market is served 140 weekly flights with more than 30,000 seats by THAI, Air India, Jet Airways, Bangkok Airways, Indigo Airlines, Spice Jet, Druk Air, and Tashi Air (Bhutan Airline).
Indian leisure travellers generally go shopping and sightseeing in Bangkok and Pattaya with an increasing number also heading to Phuket, Chiang Mai, Samui, Chiang Rai, Krabi, Ayutthaya and Chang island.
In recent years have also shown a marked rise in the number of Indian film-makers, MICE delegates, wedding parties and honeymooners.
inside no 10.1TAT governor Thawatchai Arunyik said: “During our last Thailand Travel Mart+ annual trade show held in June 2014, Indians were one of the largest contingents of buyers. We are determined to ensure that Indian travel agents and tour operators are familiar with our products and services. This is essential to ensuring a steady of flow of both first time and repeat visitors. We are also penetrating our marketing efforts into secondary Indian cities; such as, Ahmedabad, Pune and Bangalore.”
“New products such as the opening of the Amazone Cartoon Network theme park in Bang Saray, just a little south of Pattaya, will also help us expand the family market and grow the average length of stay,” the TAT governor added.
He said that in addition to the strong leisure traffic, Thailand is also expecting a strong influx of business travellers and MICE delegates in the wake of the free-trade agreements signed between India and both Thailand and ASEAN.
In 2014, Thailand won eight Indian tourism awards; such as, Best Wedding Destination, Best Destination, Best International Tourism Board, Best Spa Destination and Best Value Destination; Pattaya.

sourced:ttrweekly.com 

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