TCEB boosts United campaign

BANGKOK Thailand Convention and Exhibition Bureau launches the Thailand’s MICE United II programme to boost international visitors and revenue this year.
Speaking at the campaign’s launch, last Friday, TCEB president Nopparat Maythaveekulchai said the campaign is based on a partnership with various agencies in Thailand that was established in 2014.
The four founding members were Ministry of Foreign Affairs, Tourism Authority of Thailand, THAI Airways International and Ratchaprasong Square Trade Association.
This year, TCEB has recruited nine more public and private organisations will join the core partners; Bangkok Riverside Marketing Partnership, Thailand Incentive and Convention Association, Thai Exhibition Association, True Corporation PLC and Bangkok Mass Transit System PLC.
inside no 3The president said: “TCEB kicks off the Thailand’s MICE United II campaign with the launch of the Thailand CONNECT Welcome Package, in collaboration with True Corporation PLC and Bangkok Mass Transit System PLC.”
The package comprises a special Thailand CONNECT edition BTS Connect SmartPass, and one-hour Free Wi-Fi Trail by TrueMove H, with more than 100,000 True Wi-Fi hotspots around the country.
Currently, TCEB has developed a total of 15,000 Thailand CONNECT Welcome Packages, of which 12,000 sets will be used as part of international marketing support for corporate meetings, incentives travel, conventions, and international exhibitions, as well as to promote TCEB’s support through TICA and TEA. Another 3,000 sets will be distributed for public relations purposes targeting members of the press throughout Asia, Europe and US.
Other activities under the Thailand’s MICE United II include:
Thailand MICE Roadshows from April to September 2015 in three key markets – Japan, Germany, and China;
International and local media familiarisation trips focusing on five MICE Cities (Bangkok, Pattaya, Chiang Mai, Phuket and Khon Kaen);
Thailand’s MICE Award Charity Dinner to raise industry engagement ahead of a CSR activity later this year.
This year, the bureau expects Thailand will welcome 1,036,300 international MICE visitors, earning THB106,780 million in revenue compared to last year of 919,164 visits generating THB80,800 million.

sourced:ttrweekly.com