GOASEAN on ITB launch pad

10 Mar 2015  2036 | World Travel News

KUALA LUMPUR  Malaysia announced the establishment of GOASEAN at ITB Berlin 2015, last week.
GOASEAN, the brainchild of Malaysia’s Prime Minister of Malaysia YAB Dato’ Sri Mohd Najib Tun Abdul Razak.
It will claim the honour of being the world’s first ASEAN-focused travel channel, aiming to showcase the region’s varied attractions for leisure seekers and tourism investors alike.
ASEAN will have a combined GDP of USD3 trillion by 2017 with a consumer market of 650 million by 2020. Currently, 60% of the growing population is below 35 years of age, while the ASEAN population is expected to achieve middle class status by 2030.
inside no 1Tourist arrivals in ASEAN have witnessed a growth from 65 million in 2009 to 98 million in 2013.
“The countries of ASEAN offer a rich and diverse cultural heritage that we are proud to share. With GOASEAN, we will provide the opportunity to all member states to do just that…let GOASEAN be your guide to the region’s tourism treasures,” said Datuk Dr Ong Hong Peng , Secretary General, Ministry of Tourism and Culture Malaysia during the announcement at ITB Berlin 2015.
GOASEAN will be a platform for all tourism industry players in the ASEAN region to showcase their offerings.
The content on GOASEAN will focus on 10 clear segments of tourism namely Shopping, Sports and Music tourism, Festival & Food tourism and Health & Nature Tourism Business.
Starting in April, GOASEAN will broadcast 24/7, 365 days a year from various platforms, primarily IPTV, Mobile, DTH and digital platforms. With a further target of 4.8 billion viewers globally, and content provided to over 16 million hotel rooms, 45,000 airports, and 3.6 billion viewers through in-flight entertainment by the third year.
GOASEAN is the first ASEAN focused travel channel, integrating ASEAN’s tourism marketing as a single destination, an initiative mooted by Malaysia during its position as the chairman of ASEAN in 2015.
ASEAN consists of 10 member states, namely Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam with each member state rotating chairmanship annually. Malaysia is the chairman of ASEAN in 2015.

sourced:ttrweekly.com 

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