PATA Thailand Chapter event 19 March

BANGKOK If you have a vision of where Thai tourism is heading, there is an open invitation to share it with other travel executives at a seminar 19 March.
The Ministry of Tourism and Sports in co-operation with PATA Thailand Chapter is organising what it calls an interactive event “Imagine Thailand 2020 – A New Public-Private Vision for Thai Tourism”.
The event is open to all travel executives and will be held Thursday 19 March, 0900 to 1700 at the ballroom of Centara Grand at CentralWorld in downtown Bangkok.
Thailand’s Ministry of Tourism and Sports and the PATA Thailand Chapter call the event unique, interactive and engaging. Unique it is not and how engaging it turns out to be will depend on whether private sector executives are prepared to talk straight to the ministry on what is sustainable in the long-term.
insid no 3 The official blurb on the event said “this is an essential input into the strategic planning process of the Ministry of Tourism and Sports with the valuable experience and perspectives of the private sector being sought for the development of the Tourism Road Map 2020.”
According to the Minister of Tourism and Sports, Kobkarn Wattanavrangkul, “the objectives of the overall master plan process will focus on: Value creation, sustainable tourism (balance of business, local people, environment), and wealth distribution as well as local people development and the pride of the homeland.”
The ministry is producing a roadmap for 2020 and has asked the private sector to chip in with comments and ideas. The draft master plan will be completed by 30 March and will then enter a testing phase before the 2020 master plan is officially launched in mid July.
Tentative Agenda
0900 to 1000 Registration and Welcome Coffee
Master of Ceremonies Jutamas Wisansing, managing director, Perfect Link Consulting Group
1000 to 1010 Ben Montgomery, Chairperson of PATA Thailand Chapter – Opening Remarks & Introduction of the Minister of Tourism & Sports
1010 to 1045 Our vision for the “Tourism Road Map 2020″. Kobkarn Wattanavrangkul, Minister of Tourism & Sports (confirmed)
Part I: A World View of Thailand
1045 to 1115 Xu Jing, UNWTO (confirmed)
1115 to 1135 Mario Hardy, CEO of PATA (confirmed)
1135 to 1200 Professor Dr Walter Jamieson, director of the Service Innovation Program, College of Innovation, Thammasat University (confirmed)
inside no 3.11200 to 1300 Lunch Break & Press Conference
1330 to 1345 Addie P. Hirunkate, Tourism Council of Thailand
Part II: Travel Industry Engagement: Thailand Tourism 2020
A Market Oriented Thailand
Covering: Source markets, niche markets, segmentation, image and branding and more.
1345 to 1400 Dr Jutamas Wisansing – Introduction of the Industry Panel
Hotels:
Bill Heinecke, chairman of Anantara Group
Tour Operators:
Nino Jothikasthira, Director of Strategic Projects Asia, Destination Services
Airlines:
Patee Sarasin, CEO of Nok Air
Resources:
Sarah Mathews, TripAdvisor
John Kester, UNWTO
John Koldowski, College of Innovation, Thammasat University
1500 to 1530 Coffee Break
1530 to 1700 Part II: Travel Industry Engagement: The Thailand Experience 2020
Product & experiential development
Covering: Tourism products, public/private sector collaboration, human capital development, infrastructure and more.
Wrap-up & Way Forward by Professor Dr Walter Jamieson
The event is complimentary for travel professionals. The Event is in English with Thai simultaneous translation.

sourced:ttrweekly.com