Hong Kong Airlines awarded "Weibo Star 2014-Top 10 Most Influential Hong Kong Corporations"

HONG KONG - "Weibo Star 2014" award presentation ceremony hosted by Sina Weibo HK was held on 17 March 2015 in recognition of the most influential corporations in Hong Kong. Hong Kong Airlines is honored with "Weibo Top 10 Most Influential Hong Kong Corporations" two years in a row, with ranking jumped to No.6.

Sina Weibo Hong Kong listed the top 10 most influential corporations in Hong Kong according to their performance on the Weibo platform with respect to the account activeness, communication power and search volume in 2014. Ranked the eighth in 2013, Hong Kong Airlines moved up 2 places to No. 6 this year, recognizing its improving attention rate on social media platforms. Other listed institutions include shopping malls, government agencies, theme parks and retailers.

Mr. Li Dianchun, Commercial Director of Hong Kong Airlines said, "Social media is always the company's important tool of communication with customers and the public. In China market, the influence of Sina Weibo is beyond doubt. Hong Kong Airlines is honored to be recognized by the most powerful online platform in China. In the future, social media will continue to play a crucial role in communications and image building. We will strive to use more innovative ways to provide updated information to customers."

Ever since the opening of Hong Kong Airlines' Sina Weibo account in 2011, the company has been received increasing attention in the online world. Its fans base has been expanded rapidly from 420 thousand in 2013 to 840 thousand this year. The potential of improvement is unquestionable. Hong Kong Airlines' scheduled passenger service covered 26 destinations in the Asia-Pacific region, including major cities in China like Beijing, Shanghai, etc. Focusing on China market, Hong Kong Airlines will leverage on the interactive and instant characteristics of social media to strengthen online marketing promotion and relationship with consumers.

sourced:traveldailynews.asia